CAREER SUMMARY

• Experience in e-commerce operations and technology for large multi-channel retailers
• Online Product Management experience in Electronics
• Expert in Business Analysis , Retail Business Processes and Project Management
• Experience in Agile development methodology such as SCRUM
• Ernst & Young Consulting Experience
• MBA

E-COMMERCE WORK EXPERIENCE

Technical Operations and Product Manager,Confidential, Kuwait Oct '11 - present

• Enabled a brick and mortar electronics retail store with e-commerce capabilities in 3 months
• Managed the entire testing process : created test plans, approved use cases and tracked issues to resolution ,thus ensuring that all major bugs were fixed prior to soft launch
• Created clear and concise functional requirements for conversion rate boosters like one click checkout, call to action , search keyword relevance
• Designed the functional requirements for in-house ETL tool, Artifact, that connected between SAP and Magento
• As Online Product Manager, was responsible forlanding page optimization, merchandising for Category/Product pages, "Top Deals", "Just Arrived" & Promotional Pages. Worked with outsourced Product data vendors such as Etilize and Mechanical Turk
• Analyzed gross margin, ad spend and conversion to recommend promotional products to Category managers
• Analyzed abandoned cart data and designed creative solutions for remarketing
• Trained users to use Google Analytics and Magneto tools to monitor click through rates, conversion, page views & campaign effectiveness. Trained category analysts to create SEO compliant product data
• Created a process to identify fraudulent transactions for the fraud detection team

Confidential, Australia Jul'01 - Dec'06

• Managed an electronics online store with eBAY as largest sales channel, increased stores sales from $5MN to earn Powerseller status
• Worked with outsourced vendors such as Channel Advisor and 3PL to support the growing need for product data, images, pricing, search keywords, traffic and listing analysis, inventory management, to optimize auction vs. buy it now format
• Managed a small and tight team that did everything from deal sourcing , listing management , CRM , Paypal , Accounts , Billing and reconciliation , inventory management , order fulfillment, RMA processing , newsletter , referrals and social media
• Developed highly effective marketing strategies to convert first time eBay customers to repeat buyers
• Participant in PESA (Professional eBAY sellers association), conducted training programs and mentored other sellers on topics to improve conversion, Paypal integration, loss prevention, global marketplace and cost management

PROJECT AND PROGRAM MANAGEMENT EXPERIENCE

Senior Consultant, Confidential, Middle East Nov '09 -Jul '11

• Project Management specialist with focus on Technology Transformation , Process efficiency and Cost reduction for Banking & Finance clients
• Created project charters, project plans, communication plan, business requirements definition, risk assessment, project benefits estimation
• Managed the Core Banking conversion project for a leading Middle East Bank, won the next phase for Treasury system selection and implementation
• Lead the Finance function assessment for the privatization of Kuwait's national airline
• Defined KPIs for the operating model redesign for a diversified Investment company
• Developed a pilot model for Shared Services in the Finance function for a National Oil Co and its 13 subsidiaries
• Led a project to assess competencies and develop learning maps for the finance function at leading Oil & Gas Co.

Manager-PMO, Confidential, Riyadh, Saudi Arabia Apr '09 - Oct '09 ERP System Selection Project

• Facilitated requirements gathering by performing end to end business process analysis while documenting the "AS- IS" and "TO BE" process, creating process charts & document templates
• Created conceptual design for System Architecture and identified application interfaces
• Prepared RFP and developed vendor evaluation criteria for System selection

MIS Project

• Implemented a strategic initiative to enable daily reporting from 500+ retail stores and 6 warehouses located countrywide & successfully reduced company-wide month end closing from 45 days to 7 days
• Enabled the successful rollout of Corporate Dashboard using the MicroStrategy Business Intelligence Platform

Summer Associate, Confidential, Dallas, USA Feb '08 - Oct '08

• Involved in Pre-Sales activities like RFP evaluation, create compliance report based on fitment analysis; prepare proposal response, presentation for proposal defense
• Performed T&M Modeling for 5 RFP's
• Coordinated with third party procurement advisors in market making for BPO/IT Enabled outsourcing Developed pitch book for discussions on Strategic Sourcing targeted at Retail and Investment banks

Senior Business Analyst, Confidential, Sydney, Australia Mar '04 -Dec '06

• Led a team of 2 Business Analysts to assess gaps in services and started several web enabled services like self-service , integration with third party products such as car leases, rent to own , credit cards, insurance and managed funds
• Successfully launched the Online Distribution Channel enabling Financial Planners to sign on new clients
• Automated several reporting and tax management features which lead to acquiring new clients ( number of new customers increased three fold )
• Created a Microsoft SharePoint based reporting system to provide top management with daily operational and financial information

Business Analyst, Confidential, Sydney, Australia July '01 -Feb '04

• Implemented process improvements across the Retail Credit and CRM Application (Vision Plus)
• Documented As Is business processes covering all areas of store credit card application, verification, approval, pin release, activation, fraud, limit increase/decrease. Engaged with retail distribution channel to improve credit conversion ratio
• Facilitated process change documenting system enhancements, development of procedure manual, providing training and support during UAT and Go-live
• Worked as part of integration team during two credit line card acquisitions. Analyzed requirements and converted to functional specifications. Worked as a subject matter expert to support the technical development team

EDUCATION

Master of Business Administration (MBA) Master of Engineering Management Bachelor of Arts

OTHERS

• Advanced user in Excel, Visio, MS Project, Word, PowerPoint, MicroStrategy, Magento Enterprise, Google Analytics, Oracle e-Business Financials
• Well versed with HTML, FrontPage and SharePoint
• Familiar with the concept of A/B Testing and Multi Variate testing.
• Accredited Systems Analyst ,Australian Computer Society
• Citizen of Australia - Can work in US with an E3 Visa