SUMMARY

• 7 years of experience in Design, Development, Testing and Implementation of enterprise applications using Adobe CQ/AEM, Adobe Campaign and Web technologies with strong understanding of software development life cycle.
• 2 years of experience with Adobe Campaign in creating, executing tracking and managing cross channel campaigns.
• Work with Product Owners to author the content in the content management tool(AEM).
• Developed custom components, customized forms for Internet and Intranet sites of the company.
• Experienced in content design, targeting audiences, creating and executing double - opt-in processes for landing pages using Adobe Campaign.
• Proficient in Adobe CQ foundational concepts, including the CRX repository, the CQ platform, the use of core frameworks such as Apache Sling and Apache Felix.
• Development of static web pages, landing pages, category landing pages using content management system, Adobe CQ5
• Experience on creating CQ: dialog & dialogs for both Touch UI/ Classic UI in AEM 6.0.
• Provide estimates, designs, and specifications for CQ5 templates, components, and workflows
• Daily campaign execution (build, track, optimize, troubleshoot, and deliver campaigns). Analyze and identify trends to improve current campaigns and plan new campaigns.
• Liaison between client services and engineering to help diagnose issues and bugs. Work with engineering to improve products including Net Suite, new PE, conversions.
• Administer strategic campaign plan that delivers qualified leads to support and grow Adobe’s Marketing Cloud business by applying best-in-class marketing strategies for maximum impact.
• Lead cross-functional team and orchestrate cohesive, multi-channel alignment to execute and optimize campaign plan.
• Oversee acquisition marketing strategies and tactics across all digital channels with a key focus on data driven decisions and optimizations for company efficiencies.
• Explaining Testers, the complete functional scenario of the applications before testing.
• Giving Estimates for development and enhancements after the requirement understanding. Client Interaction on daily basis & weekly basis regarding the status.

PROFESSIONAL EXPERIENCE

Adobe Campaign Consultant

Responsibilities:

• Writing and presenting internal informal courses on troubleshooting areas of product functionality.
• Surface, investigate, communicate & drive reported issues to resolution. Act as a liaison between Client Services and Engineering teams for product and troubleshooting issues.
• Gathered requirements from the business team for converting manually run SQL query data extract to Business Intelligence reports and dashboards.
• Responsible for constructing, optimizing, and executing digital advertising campaigns for top tier brands, agencies, and publishers through multimedia platforms such as desktop, mobile, and connected devices.
• Manage global campaign strategy and integrated, cross-channel execution to generate awareness, demand and revenue for Adobe’s Marketing Cloud business.
• Experience in Adobe Analytics, creating reports for campaigns Worked on Optimizing the Procedures to get the data in lesser time from external database.
• Manage day to day campaign pre/post launch processes (campaign set up, QA, tracking & optimization) for Adobe's demand side platform (DSP).
• Educating customers on specific product functionality required to resolve their issues.
• Performing root cause analysis on customer issues with the goal of enabling both peers and the customer to grow their knowledge of the product.
• Thoroughly documenting all communication, troubleshooting, and activity on issues reported by customers.
• Working cooperatively with other Technical Support team members and members of other teams such as Professional Services, QA, Engineering, and IT.
• Timely communication with customers concerning status of open support issues Troubleshooting issues related to 3rd party software applications
• Identify trends in performance data to drive optimization strategies, assist team with QA and identifying high-performing site/feeds using SQL and Tableau
• Creating email marketing campaigns & planning campaign management. Working on Web Applications for Survey Campaign.
• Worked on Unit Testing, Campaign Management, Data warehouse Developer, SQL Expert, Preparation of Technical Specification Document, Knowledge Management and Transfer.
• Develop and Deploy campaigns using Adobe Marketing Cloud suite across various channels.
• Plan, implement & track the performance of all marketing campaigns & catalogue sales, including festival & seasonal campaigns - Category & Product level.
• Work in sync with all other marketing channels like Affiliates, Alliances, Digital & Social media to get the common output.
• Presenting quick and reliable solutions to the client System Study, Application design, build, test, integrations.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple funnel channels and customer touch points.
• Work with Creative & Content team to create banners with attractive merchandise and appropriate copy for Website.

Adobe CQ5/AEM DEVELOPER

Responsibilities:

• Working at Adobe Systems on various DAY content management Communique version CQ6.x, CQ5.x, CRXDE, DAM, Jack Rabbit, Oak, Apache Sling, OSGI.
• Review and influence design, architecture, standards and methods across the application and infrastructure technology stack.
• Testing the component and the application end to end for functional issues and documenting the components usage.
• Documenting Best Practices and Guidelines to improve the usage of the system.
• Worked closely with the key Customers business users, analysts, infrastructure team, and project managers for complex issue to come up with the designing & implementation of a solution.
• Setup and configure Authoring and Publishing environments, replication agents, CQ5 dispatcher to cache the landing pages html and serve as the static pages from Apache.
• Coordinating with various team members for integrating the component to the application.
• Solid understanding of all Adobe CQ building blocks and the CQ development and deployment process.
• Providing Adobe CQ5 technical support to clients for all kinds of product related. architecture, infrastructure, functionality, development, integration, migration.
• Analyzing critical issues for providing RCA and taking corrective measures to avoid recurrence of similar issues.
• Understanding AEM system completely and explaining the system to the Business.
• Providing business solution for handling issues Providing demo to Product owners and stakeholders.
• Adopt and utilize iterative/Agile methodology as needed or requested.

Digital Marketing Specialist

Responsibilities:

• Responsible for all digital marketing and social media activities that drive user acquisition and revenue growth including: SEO/SEM, Affiliate marketing, Google Adwords, E-mail marketing, Analytics etc.
• Lead the day-to-day management, strategy & optimization of paid search marketing campaigns.
• Responsible for Analyzing Marketing Reports at Promotion, Category & product levels and work closely with Senior Management in planning for monthly promotions based on analysis results, to achieve the targets.
• Participate actively in internal meetings and brainstorm sessions, knowledge in Base (CRM sales software).
• Define clients’ business goals and identify areas of opportunity to increase account growth efficiently and drive revenue.
• Schedule client and cross-functional meetings for outside sales representatives, started the first sales team in the Chico location.
• Collaborate with product, engineering, & marketing teams to ensure flawless execution of campaigns.
• Website optimization: Creating, managing and editing content, design pop-ups banners, through 3-party, for website through Magento e-commerce platform.
• Conceptualize and execute digital acquisition strategies (paid/organic) with focus on high growth in revenue and ROI in marketing costs.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, measure experiments and conversion tests, brainstorm new and creative growth strategies.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple funnel channels and customer touch points.
• Train and manage a sales team, Research trends, tools and technologies that have impact on client business.
• Excellent listening skills and the ability to ask probing questions, understand concerns, and overcome objections.
• Possess a professional and friendly attitude and able to quickly develop rapport with customers over the phone.
• Run quantitative analysis based on marketing performance & develop client strategies to achieve aggressive acquisition goals.
• Implement marketing infrastructure, processes and paid search best practices across SEM campaigns.
• Train & educate clients on AMO product usage, features and new releases.