OBJECTIVE

To take up a full time position in an organization that leverages my technical skills and creative abilities to act as a liaison between different teams and make positive contribution to the business

SUMMARY

• Knowledge of Database Marketing, Digital Business Strategy, Business Intelligence and Creating Customer Value
• Proficient in different predictive modeling techniques- logistic regression, decision trees and neural networks
• Experience in Predictive modeling, Database Marketing, Database design, Data Analysis, Statistical Modeling, SQL, and SAS Programming
• Excellent skills in databases like SQL Server and Microsoft Access
• Expert in different analysis tools like SAS, SPSS, SQL Server Analysis Services and Microsoft Excel
• Well-versed in project management techniques and software development life-cycle process
• Base SAS and SAS Predictive Modeling Certified
• Experience in preparing SAS datasets, tables, listings, graphs, reports and summaries according to requirements and statistical analysis plan.
• Proven ability in all phases of software development life cycle SDLC, especially in modeling databases and gathering requirements.
• Excellent knowledge of various SAS report generating procedures like PROC PRINT, PROC REPORT, PROC FREQ, PROC UNIVARIATE, PROC MEANS, PROC TABULATE, PROC TRANSPOSE, PROC SQL, PROC ANOVA, PROC SUMMARY,
• Expertise in SAS programming for extracting data from flat files, excel spreadsheets and external RDBMS (oracle) tables using LIBNAME.
• Extensive experience of data sets, setting up queries and extracting data from raw data and converting them to SAS analysis data sets.
• Extensive experience in preparation of Ad-hoc Reports, Generate tables and listings.
• Proficient with SQL and creating data sets and macro variables using Proc SQL.
• Can perform best in a team as well as an individual under pressure, highly motivated and enthusiastic
• Excellent communication, analytical and problem solving skills
• Fast learner with a drive to exceed expectations
• Hardworking, versatile, organized and punctual

EDUCATION

Master of Science in Management Information Systems
Bachelor of Engineering, Computer Science and Engineering

TECHNICAL SKILLS

• Statistical Tools: SAS/BASE,SAS enterprise miner 6.1, SAS enterprise guide 4.2, SPSS CLEMENTINE,CART
• Database Systems: SQL Server, Oracle, MS Access
• General: Microsoft Word, Excel, PowerPoint, Access, Visio, Project, Architect, and Crystal Reports.
• Programming Languages: VB.Net, ASP.Net, Java, C
• Web technologiesCSS, Ajax, JavaScript, HTML, and XML.

CERTIFICATIONS

• SAS Certified Base Programmer for SAS 9 Dec 10
• SAS-OSU Data Mining Certificate May 10
• SAS Certified Predictive Modeler using SAS Enterprise Miner 6 July 10

ACADEMIC PROJECTS

Identifying Prospective customers

• Identified Income Annuity prospects within existing life insurance customers of a financial group thus helping the organization to find the target market.
• Analyzed the data using SAS Enterprise Miner 6. Used Base SAS and other techniques like ANOVA and Cross tab Analysis.
• Built logistic regression, neural network, decision tree models and implemented the best model for the given scoring the data set.

Predicting the commercial success of a song

• Predicted if a song would enter Billboard charts or not and what characteristics are responsible for the success of a song which enables the music producers to identify and invest in the right project.
• Successfully identified the factors influencing the success of a song.
• Analyzed the data using SAS Enterprise Miner 6 and used tools and techniques like ANOVA, Cross tab Analysis, Models like Decision Trees, Neural Networks and Regression to identify the Billboard chart toppers.

A Predictive model on Cross-Selling

• Worked with a team to create a predictive model to resolve a company's cross-selling business problem on home loans
• Created a predictive model to indicate the customers probability of taking up a home loan
• Attained high accuracy to predict maximum number of current credit card holders opting for home loans for the given scoring dataset

Test Scheduling System

• Designed and developed a windows application to schedule appointments for the tests at a testing center using VB.Net and SQL Server 2008. Drastically reduced the time in scheduling appointments and improved the overall performance of the testing center.
• Generated the reports of the instructors and students using crystal reports.

Students Information System

• Designed and developed a web based application using ASP.NET and SQL server to store the information of students at a training center which replaced the manual file system.
• Used technologies like HTML, CSS and JavaScript. SQL server 2008 is used to build the normalized database with referential integrity and business constraints.

EXPERIENCE

Graduate Assistant, Confidential, Chennai Nov 09 - May 11

• Acted as a technical resource in assisting instructors and students to resolve problems with equipments
• Developed database applications using Vb.Net and SQL server
• Provided technical support and maintenance of university student database management system

Software Developer, Confidential, Chennai Oct 07 - Jun 09

• Created user requirements documentation and designed physical data model
• Prepared Integration Test Plan and System Test Plan documents
• Developed prototypes using HTML, CSS, java scripts and implemented the application
• Engineered an ASP.NET and SQL Server based tourism management system for Emirates group.
• Experience in different phases of Software Development Life Cycle (SDLC)
• Designed and maintained SQL database and wrote stored procedures for Knowledge Management Systems
• Served multiple job roles - Web Developer, Database Administrator and Team Leader.