Senior Marketing Manager Resume Thousand Oaks, CA - Hire IT People

SUMMARY:

Senior Marketing Manager - Oracle Certified Marketing Automation/Implementation Specialist - Managing Marketing Automation and CRM systems and Processes

COMPUTERS AND ADDITIONAL INFORMATION:

Programming: SQL, TSQL, PL/SQL, HTML, Java, Java script

Databases: MS SQL Server, Oracle, Access

Applications: MS office products, Salesforce.com, Saleslogix, Aprimo, Confidential, Visio

Analysis: Database Design, Reports, Targeted Database Marketing, Data Cleansing, Data Movement and Lead Flow. CAN-SPAM knowledge, eMail Best Practices.

WORK EXPERIENCE:

Confidential, Thousand Oaks, CA

Senior Marketing Manager

Responsibilities:

Liaison with enterprise systems for project requirements
Email QA and campaign QA. Subject Matter expert on Confidential
Database mgmt. workflows, forms, landing pages, project management

Confidential, Cupertino, CA

Marketing Automation Manager

Responsibilities:

Project Management and campaign management
Email creation and QA - Nurture campaign creation

Confidential, Cupertino, CA

Marketing Automation consultant

Responsibilities:

Global Requirements gathering for large European companies
Provide guidance and expertise for Confidential marketing automation projects
Database mgmt, workflows, forms, landing pages, project management

Confidential, Broomfield, CO

Marketing and Sales Operations technical lead

Responsibilities:

Advanced Confidential and Marketing Automation data processes.
Lead process optimization.
Project management. API, Cloudconnectors, CRM integration, Web site integration
Implemented Telemarketing API connector to feed to CRM. Implemented Datacards
Tech lead to bring post purchase email nurture process in house.
Nurture Campaign setup and design.
Email campaign launches. Segmentation. Forms/Landing Pages
Confidential E10, Backend process and Analysis, Advanced Canvas and Program Builder workflow,, Cloudconnectors, Email Campaigns, API, External calls, Forms creation and processes, Lead-CRM integration, eMarketing Project Mgmt, Javascript.
Lead to SFDC process and workflow optimization
Salesforce.com Lead/Campaign process improvement and mapping, Web forms back end processes, Automation Workflow, Email templates, end user training

Confidential, Reood Shores, CA

E-Marketing Manager-CRM Manager

Responsibilities:

Database segmentation, analysis, list recommendations/builds and email creative. Opt in/out process
HTML emails, Web forms for campaigns - Best Practices
Workflow - lead scoring - nurture - automation - custom fields - SFDC API Mapping
E10; Campaign execution, email sends, CRM integration
Salesforce.com CRM integration, Global Lead workflow, Data integration/standardization
Data Analysis/Mapping. HTML emails, Web forms, CAN-SPAM/Global compliance
Implemented global processes, training and support of regional teams
Program builder workflow - lead scoring - nurture - automation

Confidential, Sunnyvale, CA

E-Marketing Manager-CRM Manager

Responsibilities:

Implement/manage Salesforce.com/ Confidential applications.
Integration and business workflow of e-Marketing solution-integrated with Salesforce.com.
Manage the Confidential, Salesforce.com, and partner relationships.
Requirements gathering and customization of Salesforce.com and Confidential develop nurture programs for lead conversion, campaign development and analysis, complex nurture/scoring workflow.
Work with vendors/partners on projects.
CRM and e-marketing application management, Managed Global Marketing Database. Analysis, Reports, Queries, Customizations. Salesforce.com integration with e-Marketing applications
Outbound email campaign execution, SQL Queries. Work with Global Marketing Field Managers/Sales to focus campaign segments and requirements. Workflow for proper follow up to leads. Text/HTML email execution.

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Senior Marketing Manager Resume

Thousand Oaks, CA

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