SUMMARY:

• I am a communications professional with 15 + years of experience in creative and technical writing.
• Editing, publishing, website creation, and content management are also within my skill - set.
• I am equally comfortable with marketing copy for end-users and technical content distillation. I also possess ad agency experience writing for a tech-savvy audience.
• Extensive experience in creating original content, editing content of others, and crafting policies and procedures in full support of the brand.
• Precise and detail-oriented with demonstrated skill in managing large volumes of content and facilitating multiple assignments in a deadline-driven environment.
• Experience with WordPress, blogging, social media management, content management, and SEO best practices.
• Technology used: HTML, XML, WordPress, Microsoft Suite, Confluence, Jira, Hybris, and TeamSite. Frequent user of Facebook, LinkedIn, Reddit, YouTube, Soundcloud, Instagram, Twitter, Skype, etc.
• Experience with writing for AI/Chatbot/Virtual Assistant programming.
• Ability to appeal to end-users and non-technical audiences by putting myself in their shoes.

PROFESSIONAL EXPERIENCE:

Confidential, Morrisville, NC

Technical Writer

Responsibilities:

• Responsible for writing content for Confidential ’s Internal and External Website, which resulted in fewer cases being opened, saving money.
• Write copy for a non-technical audience looking to purchase Confidential products and SaaS/Xaas portal assets.
• This saved money by letting Customers/Partners facilitate changes without opening customer queries.
• Interview subject experts to glean important talking points when creating documentation for an external audience.

Confidential, Morrisville, NC

Content Manager/Website Author

Responsibilities:

• Trained new employees on CMS usage, product features, etc.
• Responsible for writing content for Confidential 's e-commerce website, including a large volume of product-related content. This resulted in Confidential becoming the #1 desktop computer maker in the Western World.
• Wrote copy for a non-technical audience looking to purchase Confidential laptops, desktops, smartphones, and accessories online. Heavy use of TeamSite and Hybris CMS, managing XML and HTML content.
• Used SEO strategies to maximize organic page visibility, including keyword phrases, ALT tags, title tags, etc.
• Consultations with product managers to create accurate, compelling text with the goal of promoting Confidential products online.
• Regular participation in Q/A sessions for upcoming world-wide campaigns/products.
• Rigid adherence to the Confidential style guide. Used PowerPoint templates to create presentations.
• Authored a 60+ page CMS content migration training manual for department-wide distribution via Confluence.
• Combining graphics and simple instructions, demystified the daunting process of migrating hundreds of product pages from one CMS to another.
• Conducted training for new and extant employees in a classroom setting.
• Authored a 70+ page CMS web page creation training manual for company-wide distribution.
• Combining graphics and simple instructions, explained in simple detail the daunting process of creating a new web page in Hybris, including taxonomy, graphic importing, editing, and technical specifications.

Confidential, Greensboro, NC

Confidential Content Manager

Responsibilities:

• Created editorial content for Confidential . Posted/updated content in Wordpress.
• Used SEO strategies to maximize organic page visibility, including keyword phrases, ALT tags, title tags, etc.
• Assist in planning editorial content for Solutions Lab, the Confidential component of Confidential .
• Composed freelance articles for consumer-facing website. “How-to” pieces and technology-based articles espousing the benefits of Confidential smartphones.
• Promoted Confidential products to a non-technical audience with compelling copy.

Confidential, Durham, NC

Head Copywriter/Editor

Responsibilities:

• Created, edited, and tailored content for company websites.
• Conducted WordPress training sessions, so as to enable users to edit and create their own content.
• Met tight deadline for large business account with 50 branches located throughout the United States and Canada.
• Worked with WordPress, a popular website management tool, as well as some HTML, heavy utilization of Microsoft Business Suite.

Confidential, Durham, NC

Content Manager/Technical Writer

Responsibilities:

• Created, reviewed and edited content for EHS-focused website, sales collateral, as well as inter- and intra-departmental communications.
• Heavy technical writing workload, deadline intensive.
• Created collateral for salespeople to leverage when out on calls.
• Pamphlets, video presentation scripts, Flash presentations, and PowerPoint visuals.
• Garnered information from disparate elements to tailor message to meet branding specifics by reaching out to disparate parts of organization.
• Technical writing focusing on tech-heavy client services for non-web savvy industrial small business.
• Wrote scripts and performed voiceovers for Flash video presentations to potential clients.