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Chicago, IL

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SUMMARY

PROFESSIONAL EXPERIENCE

SENIOR WRITER
Confidential,Chicago, IL, 1996 to 2008
Analyzer and publisher of information about mutual funds and stocks. I wrote direct mail, space ads, postcard decks, banner ads, e-mails, landing pages, product pages, back-end conversion efforts, renewals, and video scripts. I also wrote two monthly electronic newsletters: Library Notes and Best of Morningstar. In addition, I developed offer ideas, such as free information booklets, free issue incentives, etc.

Some accomplishments include:

  • Suggested and tested a new offer nearly doubling the net ROI on one publication.
  • Wrote and tested a new envelope headline that increased control response 15%.
  • Recommended and helped develop a series of editorial premiums that have boosted response by as much as 20 percent.
  • Wrote one of the best multiple product ads as measured by ROI.
  • Successfully launched our newsletters, Morningstar StockInvestor, Morningstar DividendInvestor, and Morningstar Practical Finance.
  • Developed and wrote our monthly e-newsletter to libraries showing how to market electronic databases to patrons
  • Wrote and managed monthly Premium Membership e-mail program.

    • Confidential,direct marketing copy/consultation
    Confidential,Vernon Hills, IL, 1986 to 1996
    Marketing and creative services. In addition to copy, services included strategic planning, creative development, lists, computer services, production, response analysis.

    Examples of accomplishments include:

  • Océ-Bruning: A quarterly supply catalog returning $10 for each dollar spent.
  • Harris Bank: A dimensional mailing resulting in $9 million of new commercial business.
  • Southwestern Bell/Metromedia Paging: A mailing producing a 50% increase in Chicago dealer network.
  • American Dietetic Association: A National Nutrition Month campaign boosting promotional item sales 25% over previous year.

    • Clients included the American Bar Association, the American Dietetic Association, AM Multigraphics, Commerce Clearing House, Dearborn Financial Publishing, Discover Card, First Card, Harris Bank, IBM, Matthew Bender, Mosby, Océ-Bruning, Times Mirror International Publishers, Southwestern Bell/Metromedia Paging.

    Vice President
    Confidential,Chicago, IL, 1985-1986
    Full service general advertising agency. Started agency\'s direct
    marketing group; hired and managed a staff of three. Major Client: Motorola.

    Account Supervisor
    Confidential,Chicago,
    IL, 1983-1985
    Full service direct marketing agency. Managed a group of five account executives. Major Clients: BellSouth; Nestlé; The Company Store.

    Marketing Manager
    Confidential,San Diego, CA, 1979-1983
    Publisher of technical information for electronics engineers; hired by former McGraw-Hill supervisor after he became vice president and publisher. Managed domestic circulation and advertising space sales, an international network of over twenty independent contractors selling direct, and an office staff of four. Helped move company from New Jersey to California and started in-house telemarketing department.

    Circulation Market
    Development Manager
    Confidential,, New York, NY, 1976-1979
    International weekly business magazine. Managed domestic and international new and renewal subscription sales via direct mail with one staff assistant. Expanded tested list universe and expanded monthly hotline mailings, boosting overall response.

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