Guild SMB Copywriter Resume

SUMMARY:

To apply 10 years of results - driven, brand-focused copywriting experience to tech and advertising.

SKILLS:

Familiar with content strategy, content marketing, and omni-channel marketing best practices
Expert in MS Office, Google Docs, iWork, Windows, OS X, iOS and Android environments
Project Experience with SEO and meta data strategy, as well as CMS entry

EXPERIENCE:

Guild SMB Copywriter

Confidential

Responsibilities:

Supported DR marketing, Confidential Marketing Partners, Boost Your Business events, and FBGO with emails, landing pages, presentation decks, Confidential Ads and on-site content
Developed templates and content for B2B DR awareness and consideration landing pages
Assisted with SMB landing page style guide and SMB How We Work document creation
Interviewed advertisers, drafted, and published Success Story case studies
Developed script for Amopé video testimonial

Communications Writer

Confidential

Responsibilities:

Developed copy for Confidential Sustaining Communications
Crafted copy for Confidential conference websites and emails
Developed prototypes and strategy for App Store Picks for the Confidential SEED app
Attended Editorial Writing and Design Thinking in-house workshops

Freelance Copywriter

Confidential

Responsibilities:

Met daily with the Senior Vice President of Mobile to discuss strategy and review work
Produced a range of content including email, mobile, and social media
Reviewed all content for consistency, voice, and tone

Senior Copywriter

Confidential

Responsibilities:

Lead copywriter on Confidential focusing on both consumer and SMB
Created email templates delivered to over 100m Confidential accounts, with responsive guidelines
Developed content strategy

Senior Copywriter

Confidential

Responsibilities:

Created copy for specialized initiatives such as FMX and Confidential customer appreciation programs
Created first ever 90-day welcome stream and newsletters for select Confidential emerging markets

Copywriter

Confidential

Responsibilities:

Wrote copy and managed production for B2B email campaigns, welcome streams, and promos
Created the Confidential newsletter delivered to US, Canada, and UK customers
Contributed to social media efforts including blog articles, Twitter, and Confidential promotions
Developed Confidential App copy including help screens, UI copy, and iTunes Store descriptions

Copywriter

Confidential

Responsibilities:

Oversaw the redesign of The Buzz newsletter, delivered to over 4m subscribed customers
Penned copy for weekly emails, packaging, online merchandising, homepage, and landing pages
Updated and maintained the Confidential style guide and guided voice and tone

Copywriter

Confidential

Responsibilities:

Clients include Verizon, PNC Bank, United Healthcare, Subaru, and Shiseido
Created and developed concepts for mass integrated advertising campaigns
Specialized in interactive, print, TV, outdoor, DM, FSI, and radio copy, and press releases
Drafted presentation materials and executed public relations events for Subaru
Served as project manager for studio recording sessions for Verizon, Subaru, and Shiseido