PROFESSIONAL PROFILE:

• Versatile technical writer, graphics and instructional designer, trainer, analyst, communicator, editor.
• Financial services
• Medical and dental products
• Data storage
• Aerospace
• Customer service
• Consumer packaged goods and cosmetics
• Professional and consumer audio/video products
• New business startups and turnarounds
• Satellite television
• Manufacturing
• Business analysis, analytics, statistics
• Slogan/tagline creation and development
• Instructional design and delivery
• Project management, Statements of Work (SOW)
• Creative leadership
• Graphic, product, and user interface design
• Advertising, public relations, collateral
• Desktop publishing
• Traditional & digital marketing strategy and tactics
• RFP/RFQ
• Product and company naming/branding
• Case studies, research, white papers, help systems.
• Skilled in adult e - learning (ADDIE & Kirkpatrick models) using AGILE and waterfall methodology.
• Experienced with instructor-led, distance learning and blended methods.
• Produced instructional materials for international distribution.
• Strong skills in business analysis, marketing, technical writing, editing and proofreading.
• Proficient in AP, University of Chicago and Microsoft Technical style manuals.
• Witty yet respected teacher, coach, member and leader of teams with common purpose.
• Has rare talent for quickly understanding complex concepts and crafting them into easily understood expressions.
• Proven record of working on multiple tasks simultaneously.
• Comfortable with all levels of management, vendors, contractors and customers, including matrix structures.
• Has held leadership positions in engineering, marketing, product development, instruction and creative services.
• Effective, flexible, astute yet non-abrasive change agent.
• Experienced in several industries, markets, technologies and media including but not limited to:
• Broad business and communications background including:

EXPERTISE:

• Adult Learning Techniques: E-, WIKIs, Blogs ADDIE and & Kirkpatrick models, in-classroom teaching
• Advertising & Public Relations
• AGILE and SDLC experience, collaborative environments
• B2B and B2C Market Experience
• Budget Setting and
• Collateral Marketing Material/Web Content
• Content Management (WordPress, HTML)
• Cost/Price Target Setting &
• Corrective and Preventive Action (CAPA), Root Cause Analysis
• Customer Relationship Management (CRM)
• Design & Process Documentation
• Digital Marketing: SEO, web, emails, blogs, social media
• Engineering Management
• Graphic Design
• Human Resources: Hiring, Firing, Counseling
• IFU (Instructions For Use)
• In-House Agency Creation & Management
• Instructional Design: Course structure, learning goals and objectives, testing, course evaluation and improvement
• Learning Management Systems (LMS)
• Market Research, Focus Groups
• Procurement/Vendor Management
• Production Planning
• Product, Logo & Packaging Design & Development
• Product Naming, Brand Development
• Project Management
• Process Cost Reduction and Improvement
• Public Company & Regulatory Compliance
• FDA GMP Compliance: 21 CFR, 210, 211
• Request for Proposal/Request for Quotation
• Sales Forecasting
• Sales and Marketing Management
• Shipley Proposal Method
• Statements of Work (SOW)
• Startups, Turnarounds, Business Analysis, Consulting
• Storyboards, Audio/Video Production, Infographics
• Strategic Planning
• Technical Documents/White Papers
• Virtual Classroom: WebEx, SharePoint

DIGITAL SKILLS:

Microsoft: Word, Excel, PowerPoint, Publisher, Access, Visio, Project, SharePoint, SkypeIntuit QuickBooks Premier

Adobe: Photoshop, InDesign, Acrobat, Illustrator, Dreamweaver, Fireworks, FrameMaker, Captivate, RoboHelp

TechSmith: Snagit, Camtasia

Other: Audacity, WebEx, Articulate Studio, HTML5, CSS3, PC and MAC hardware; extensive experience with audio/video systems and equipment

Style manuals: AP, Chicago, Microsoft winning photographer with on-site studio

EXPERIENCE:

Creative Director, Technical Writer/Editor, Instructional Designer, Copy Writer, Designer

Confidential, Centennial, CO

Responsibilities:

• Created detailed business plan for dental products business which achieved profitability its first year.
• Documented user software to control PC-based medical device using FrameMaker, RoboHelp.
• Consulted on website design using Adobe Creative Suite including Fireworks.
• Developed range of cosmetic dental products. Designed all products and packaging, managed world-wide compliance.
• Created low-cost LED-based whitening and inspection light, creating new market for non-professional teeth whitening.
• Led development, documentation and regulatory compliance of new medical device for cardiac and circulatory care.
• Designed e-learning modules using Captivate, Camtasia, Lectora and PowerPoint for operators, sales, assemblers and installers.

Chief Operating Officer

Confidential, Woodland Hills, CA

Responsibilities:

• Quickly analyzed delays in production and new product programs. By personal, detailed involvement, brought production current within 60 days and brought new product re-design and launch current within 120 days.
• Documented hardware and software utilizing FrameMaker and RoboHelp, including end-user instructions for intra-oral cameras, high-speed curing lights and world’s first LED-based curing light.
• Designed and created instructional courses for equipment operators, sales staff, manufacturing, Quality Assurance and service/installation staffs for plasma-arc curing lights, LED curing lights, intra-oral cameras. Tools used: PowerPoint, Lectora.
• Led transition to new ownership including all startup operations and development of three new product lines.