Creative Content Specialist Resume
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Minneapolis, MN
SUMMARY:
- Created and Confidential company’s editorial calendar, including editing all content for publication
- Utilized Hubspot’s CRM and inbound marketing, including email campaigns and search engine optimization, to increase site traffic by 200%
- Generated and executed a social media strategy that drove interaction and customer conversion growth rates
- Created and consulted on introductory diversity and inclusion workshops designed for a variety of audiences
TECHNICAL SKILLS:
- Diversity and Inclusion Education
- Editing and Proofreading
- Associated Press Style
- Research and Fact Checking
- Public Speaking
- Column and Feature Writing
PROFESSIONAL EXPERIENCE:
Confidential, Minneapolis, MN
Creative Content Specialist
- Created and Confidential company’s editorial calendar, including editing all content for publication
- Utilized Hubspot’s CRM and inbound marketing, including email campaigns and search engine optimization, to increase site traffic by 200%
- Generated and executed a social media strategy that drove interaction and customer conversion growth rates
- Created and consulted on introductory diversity and inclusion workshops designed for a variety of audiences
Assistant Managing Editor, Web Editor, and Editorial Assistant
- Generated article ideas and ensured all aspects of the writing and creative layout processes were completed
- Proofed layout and copy, and offered feedback intended to benefit the overall quality of the product and business
- Organized and Confidential photo shoots, including models, attire, hair and makeup, location, and catering
- Implemented social media campaigns, growing Facebook followers by 65%, Twitter followers by 30%, and Instagram followers by 163% in 8 months
- Created a style guide dictating format and style rules for articles, combining AP style and Chicago Manual of Style
- Researched and wrote articles published both in print as well as online
- Edited and uploaded content for publication in print and online using Wordpress
Graduate Student Intern
- Reviewed diversity workshops and interviewed workshop facilitators to provide recommendations to improve content and participant understanding
- Utilized development theory and experiential knowledge to create and facilitate diversity workshops regarding pop culture topics such as Native American mascots, Minnesota high school transgender policies, and Ferguson
- Worked effectively across university departments to reserve space, cater, and promote diversity events
Editorial Intern
- Researched and wrote articles published both in print as well as online
- Fact checked articles and resource lists published within the magazines
- Utilized social media to interact with readers as well as promote content
- Assisted with editorial fashion shoots as required
Teaching Assistant
- Created and facilitated a workshop on equity and diversity, with a focus on race
- Graded and submitted feedback on written assignments and projects
- Met with faculty instructor biweekly to discuss curriculum and implementation techniques
Confidential, Minneapolis, MN
Business Office Assistant
- Acted as the face for housing and residential life, interacting with residents, families, conference guests, and other constituents at the University
- Communicated effectively, both verbally and in writing, with diverse residents from both the U.S. and abroad to answer questions and resolve issues
- Updated resident records within the organization’s software, including room transfers and equipment check out